IT SEEMS THAT Apple CEO Steve Jobs decided to laugh at Ipad users by flogging the same device without a screen for less than a quarter of the price.
As the guys at Ifixit ripped into Jobs' hobby device, the similarities with the Ipad were there for all to see. Apple decided not only to use the same A4 processor that it slotted into the Ipad and Iphone, but even gave the Apple TV exactly the same 8GB Samsung flash chip that is found on the Ipad.
It doesn't stop there, with the WiFi and Bluetooth chip being a carbon copy of the one found on the Ipad. And as for the 256MB of RAM, well, by now you should know where that came from. Of course the Apple TV has things that the shiny Ipad doesn't, such as a USB port, which makes you wonder why it's priced so keenly against Apple's shiny tablet plaything.
There's a slot for a second flash chip in the Apple TV, so perhaps when Apple realises that it can milk even more cash from its faithful followers, it can slot in some more memory and present the device as the second, or perhaps that should be third, coming.
There are obviously some differences between the two devices. After all the Apple TV doesn't have a 9.7-inch screen, but primarily the difference is in the price. Even with Apple shafting Brits by using a 1 to 1 conversion rate from the US Dollar to the British Pound, essentially punters are paying £330 for an 8GB memory chip, a 9.7-inch mirror and less connectivity.
The chaps at Ifixit comment that there are "Lots of expensive electronics housed on one singular board means that if one fries, the board is toast unless you can attempt or know how to do component level repair." Sorry lads, you are being far too rational here. The correlation between cost and value goes out the window when it comes to Steve Jobs' creations.
For all Apple's perceived engineering prowess, in the past six months we've found out that it can't even design an antenna nor code a social notworking site, and now it has moved into regurgitating the same old technology into different sized containers.
It's surprising that Apple even bothers to update its operating systems, but then we recall that is the firm's preferred method for covering up hardware faults.
The breakdown of the Apple TV shows just hard Jobs must be laughing as he hears about fanbois everywhere buying Ipads. After all, The INQUIRER reported on Steve Jobs' magical rip off formula when the Ipad hit the shelves. Now it seems he is using one of his cheapest devices to show just how low he can go.
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